Kronenberg, 4.6.2026
Peelbergen Equestrian Centre is proud to announce a new partnership with Carr&Day&Martin, bringing one of the equestrian world’s most established horse care brands into the heart of the Peelbergen experience throughout the 2026 season.
The partnership officially launches during the CSI2* Grand Prix presented by Carr&Day&Martin on Saturday 13 June, marking the beginning of a summer filled with rider activations, groom recognition initiatives and interactive product experiences at Peelbergen.
One of the highlights of the collaboration will be the arrival of the Carr&Day&Martin Gallop Shampoo Bar at Peelbergen’s washing areas. Already a familiar feature at major international shows such as Wellington, the Gallop Shampoo Bar gives riders and grooms the opportunity to wash their horses using Carr&Day&Martin products directly on site, while receiving guidance from the brand team on selecting the best products for their horses’ needs.
For those wanting to continue the experience at home, Carr&Day&Martin products are also available year-round at Emmers Equestrian, right outside the Peelbergen gates.
The partnership places a strong emphasis on recognising the work of grooms, something both Peelbergen and Carr&Day&Martin see as essential to the future of the sport.
Throughout the season, the groom of the winner of every Carr&Day&Martin class, as well as the groom of each CSI2* and CSIO3* Grand Prix winner at Peelbergen, will automatically be entered into a special end-of-season prize draw. One lucky groom will ultimately be selected to receive a collection of Carr&Day&Martin products and prizes in collaboration with Emmers Equestrian.
“We’ve been very lucky to partner with brands that like to think big, and that is always refreshing,” said Ken Ruysen, Managing Director at Peelbergen Equestrian Centre. “As partners of the International Grooms Association, we know the conversation around grooms goes far beyond simply giving prizes: it’s about recognition, support, and creating visibility for the people who work tirelessly behind the scenes every day.
To see partners becoming actively involved with grooms, and not only riders, is a real sign that the sport is moving in the right direction. Carr&Day&Martin wanted to use this initiative to shine a light on the people behind the performances, and we cannot wait to see grooms featured on social media and celebrated during prize givings throughout the season.
Being able to add something that makes shows more engaging and enjoyable for grooms truly is the cherry on top.”
